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Welcome to Writerdiehl: Long form writer in a short form world.'s Writing and editing resume
SUMMARY OF QUALIFICATIONS
Curious, resourceful published writer, editor, novelist, content developer/journalist with a talent for innovation, and a passion for language and literacy. Expertise in bringing professional and creative thinking to businesses and organizations. Quick study, absorbing, integrating, synthesizing, making material interesting and understandable to diverse audiences. Highly organized and able to figure out what the "next step" should be.
TECHNICAL SKILLS
Managing/developing Word Press blog sites, MS WORD, MS Office
Comprehensive knowledge of the social media space:
- Facebook, Twitter, Pinterest, LinkedIn, Instagram
PROFESSIONAL EXPERIENCE
MARCIDIEHL.COM, Canandaigua, N.Y. Senior Writer/Editor/Consultant 1996 - Present
Independent multi-media senior writer, editor and creative producer. Former contributing writer to regional and national publications: Golf Digest, GOLF Magazine, SCORE (Canada), Jacksonville Magazine, Genesee Country (closed), Daily Messenger, Business Strategies, Rochester Magazine, Healthy Life (Democrat & Chronicle).
Success examples:
Launched a regional magazine in conjunction with Gannett/Democrat&Chronicle. Acted as associate editor for issue and story development, senior writer and essayist, producing high-end, glossy quarterly issues over 7 years. Coordinated and collaborated with Editor, photographers, and design manager. Acted as admin for magazine's Facebook page, actively engaging with audience and building social media presence.
Under crisis deadline, replaced original writer and wrote cover story on Jack Nicklaus’ business life, on assignment for Success Magazine. Researched background, negotiated with Nicklaus’ marketing team, traveled to NYC area to complete interviews with Nicklaus at new project site at St. Andrews Golf Course, Hastings-on-Hudson, New York, over 4-day period. Result:Completed major cover story, needing virtually no editing, on deadline. Nicklaus had reprints made to include in his marketing package
Revitalized and revamped Finger Lakes Community College’s former Visiting Scholars Series, serving as media liaison with FLCC and the National Geographic Society in 2006 and 2007, to promote and coordinate NGS speakers Dr. Robert Ballard (2006) and Lisa Ling (2007) for the college Foundation’s Visiting Scholars Series. Result: Developed and wrote brochures for diverse audiences; re-negotiated contract for Dr. Robert Ballard’s services; 6-9 press releases for each speaker; attracted over 600 middle and high school students from 10 school districts for an hour-long free presentation by Dr. Ballard; arranged radio interviews; full coverage of events with press conference for print and television media. Success of 2006 event was deciding factor in bringing in Lisa Ling and NGS for 2007.
Acted as scriptwriter for digital media services firm, producing CDs and DVDs for a wide variety of clients, from :30 television spot in NYC area, to 3-5 minute identity videos used for sales, trade shows and community fundraisers. Client range of all types: industrial, education, tourism, health, legal firm, etc.
Contributed story ideas for health and medical features for Healthy Life, a monthly section for the Democrat & Chronicle. Researched background, coordinated with communications departments of URMC and Rochester Regional Health, interviewed physician specialists on topics. Wrote long-form articles for print and website.
Queried senior editor at Golf Digest on a proposed article exploring a topic with an unusual slant to their content. Conducted more than a dozen interviews by phone in researching article. Result: Published major feature article given ten-page spread with a two-page illustration in Golf Digest, needing only 5% editing for space reasons. Golf Digest re-sold the article to Australian Golf Magazine.
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PANEL PARTICIPANT:
Entrepreneurial Journalism – Rochester Institute of Technology, Rochester, New York
Academic and Non-Academic Publishing Seminar - Hybrid and Self Publishing- RIT, Rochester, New York
The Midwest Travel Writers Association Conference - Travel Writing in the Finger Lakes, Canandaigua, New York
AUTHOR: What You Don't Know Now - A Novel (Merge Publishing, 2014)
AWARDS:
ATHENA Award, Canandaigua, N.Y. 2004 - The ATHENA Award is given each year in 500 communities across the U.S. and in 8 countries for professional achievement, community involvement, and supporting other women in their careers.
NYS Business & Professional Women New Careerist Award 1997 -- Awarded at state convention; Competition in speech-making, networking and professional development.
EDUCATION: A. A., English, Immaculata College of Washington (closed), Washington, D.C
Social media profiles:
Services Offered
I specialize in creating content that resonates with your target audience and helps you achieve your business goals. From research and ideation to writing and editing, I offer a range of services to meet your content needs.
Work Samples - media and marketing
